Globe Business bolsters role in global IT, outsourcing sectors as it powers the IOS 2013

 Globe Business EVP of Int’l and Business Markets Gil Genio (second from right) shared expert insights during the IOS 2013 President’s Panel.

Globe Business made its presence felt as a dominant force in the worldwide IT and business process management arena during the recently-staged 5th International Outsourcing Summit by the Information Technology and Business Process Association of the Philippines (IBPAP).

Held recently at the prestigious Makati Shangri-La with the theme “Unlocking Possibilities, Creating New Vistas,” the ICT arm of Globe Telecom was represented in full force by its top officials and key executives at this year’s foremost gathering of leaders, analysts and industry experts in the field of IT and outsourcing in the Philippines and abroad, where Globe Business was once again a Platinum Sponsor and Co-Presenter.

Providing thought leadership dimension in the two-day summit, Executive Vice President of International and Business Markets, and Corporate Strategy and Business Development Gil Genio was among a powerhouse circle of reactors during the President’s Panel. They discoursed the topic of “SMAC Stacks: Revolutionizing the Enterprise IT Model” presented by country manager of Google Enterprise for the Philippines & Thailand Johan Hellstam Segergren. According to the IOS, the SMAC stands for a “stack” where the potential of social, mobile, analytics and cloud technologies to enterprises are harnessed to increase productivity, effect interoperability and yield business intelligence to achieve maximum business value. 

Genio shared industry-based perspectives as well as initiatives of Globe, describing how the company has made significant strides and investments in digital infrastructures for SMAC. He noted that “in the Philippines, social media is driving adoption of mobile internet, with the country a high seventh worldwide in internet usage in 2012. Despite online penetration being just at 35%, 9 out of 10 Filipinos use the internet solely for social media, particularly for the popular online sharing site Facebook,” he said.

According to the Globe senior executive, the company is aggressively supporting the adoption of Android and iOS platforms using devices which propel heavy mobile data consumption. He noted that consumer use of internet is driving much of this activity with a 67 percent year-on-year growth courtesy of social media. Coupled with business use, especially from the business process outsourcing sector, both generate a massive 700 gigabyte per second outgoing network traffic.

Globe is also geared to serve the “customer of 1,” he said, that is why it has also invested resources on analytics, particularly on big data. 

“Traditional IT has changed,” he said, pointing out to a market trend focusing heavily to adopt SMAC, particularly on analytics and the adoption of the cloud. “That is why Globe is deploying world-class, cutting edge ICT solutions to tackle our clients’ pain points, as well as those of their own customers. They need look no further because what first-world countries offer for ICT, we already provide locally.”

Globe Business Vice-President, Enterprise Sales and Wholesale, Grace Castillo, likewise provided insights during the event’s luncheon for the press. She addressed their inquiries regarding the company’s initiatives for the outsourcing sector, especially in the midst of the recent US government shutdown. She underscored confidence in the local business process outsourcing sector, noting that Globe remains bullish for its growth as it will remain attractive in domestic and overseas markets.

According to IBPAP and research firm Everest Group, the Philippines is gaining ground in the field of software development and information technology outsourcing, while the local healthcare information management (HIM) sector also earned US$430 million in 2012 revenues. The country also sets the pace in the voice or contact center sector with a 21% growth last year. 

As in the past years, Globe Business has strongly supported initiatives of IBPAP, which includes the IOS. With service segments in animation, health information management outsourcing, contact centers, software programming and game development expanding their robustness, the ICT arm of Globe commits to further solidifying its commitment to the business process and outsourcing industry both here and abroad.

Delegates were also treated to an evening of musical extravaganza as Globe Business played host to the Summit’s Welcome Gala, which showcased the best OPM recording talents. The social gathering billed as “Pilipinas Kong Mahal (Philippines, My Beloved) was set amidst a backdrop of local tapestry and a flavorful medley of sumptuous Filipino dishes, the Globe Business Gala Night proved to be a Filipino-inspired multi-sensory treat for the Summit’s attendees. The Philippines’ Soul Diva Jaya, multi-awarded countertenor Jed Madela, and Globe Tattoo ambassador-Rock Maestro Bamboo Mañalac were among those who delivered rousing vocal performances to the delight of the international audience on hand.