The Search for the Happiest Pinoy

Being someone with positive outlook in life, proven ability to rise above life's challenges, and positive impact in the lives of others can make you even happier and richer by P1 million.

Good news Dabawenyos! Once again the country's largest pawnshop chain Cebuana Lhuillier, will be giving away P1million for the chosen The Happiest Pinoy while his or her nominator will win P50,000. Nine(9) runners-up will win P50,000 while the nominator of the nine(9) runners-up will win P10,000 each! This year, there's also a special awards of P25,000 each nominees for Happiest students and Happiest OFW.

The Search for the Happiest Pinoy is a nationwide campaign that was started by Cebuama Lhuiller in 2009 and aims to "rekindle the values of optimism, resilience and hope in Filipinos" faced with different crises.

“With our Search for the Happiest Pinoy, we want to recognize outstanding Filipinos who are able to both rise above life’s challenges and positively impact the lives of other people with their positive outlook in life,” said Michael Sena, Cebuana Lhuillier’s Integrated Marketing Communications Group Head. “This is our way of celebrating the values of optimism, resilience, and hope among Filipinos.”

The Mechanics
Filipinos, 18 years old and above, with good moral character can be nominated to the search. Nomination forms can be downloaded from www.happiest-pinoy.com and are available in any of Cebuana Lhuillier’s more than 1,700 branches nationwide, to enable more people to nominate their happiest Pinoys.

Accomplished nomination forms can be mailed together with supporting documents to: SEARCH FOR THE HAPPIEST PINOY SECRETARIAT, PJ Lhuillier Group of Companies, Inc., 2/F Annex 2, PJL Corporate Centre, 1782 N. Garcia cor. Candelaria Sts., Makati City 1209. Scanned copies of the accomplished nomination forms and supporting documents can also be emailed to www.happiest-pinoy@pjlhuillier.com. Nominations can be submitted from October 24, 2014 until March 31, 2015.

The nominees will be screened by the Happiest Pinoy Board of Judges composed of CNN 2009 Hero of the Year Efren Peñaflorida, Camarines Sur 3rd District Representative Maria Leonor Robredo, McCann-Erickson Chairman Emeritus Emily Abrera, Assistant Secretary Anne Corominas, Cebuana Lhuillier Insurance Solutions (CLIS) General Manager Jonathan Batangan, Happiest Pinoy grand winners Winston Maxino and Rommel Arellano, inspirational speaker and corporate trainer Francis Kong, and broadcast journalist Luchi Cruz-Valdez.

Since its launch in 2009, the Search for the Happiest Pinoy has been awarded to two deserving individuals. Winston Maxino, a corporate executive who was diagnosed with Ankylosing Spondylitis, a degenerative and incurable bone disease, was declared the first Happiest Pinoy grand winner in 2010. Rommel Arellano, a guidance counselor who was afflicted with polio at age 1, was declared Happiest Pinoy in 2012, besting more than 13,000 nominees nationwide.

This year, Cebuana Lhuillier is taking its Search for the Happiest Pinoy to different schools and offices nationwide to get even more nominations.

Please do note that you cannot nominate yourself but your friends and family can nominate you.

Follow the official Search for the Happiest Pinoy Facebook page at www.facebook.com/happiestpinoy for more updates. You can also follow it on Twitter and Instagram @happiestpinoy