Charina Sarte reinvents the way people look at uniforms

The premiere resortwear designer shares her inspiration on designing uniforms of Globe Store staff in Boracay 

Gone are the days when uniforms have to be boring and traditional. Enter premiere resortwear designer Charina Sarte who has defied that perception when she forayed into uniform design, making us see the traditional work wear in a totally new light.

Customers and bystanders alike coming in at the Globe Store in Boracay will surely feel the island vibe with the accommodating and friendly staff garbed in Charina Sarte-designed uniforms. With graceful designs, beautiful fabric selections, and exquisite craftsmanship, each piece of the uniform ensemble makes it truly unique and special.

“The uniforms were 50's inspired. I made shirt dresses for the ladies which I thought were the perfect silhouette for a resort uniform. Then I chose a vibrant print to bring to life the minimalist and modern look of the Globe Store,” Sarte explains. “The men’s uniform, on the other hand, is all about comfort and style, so I made short-sleeved polo shirts paired with knee-length shorts. Both uniforms are designed to blend with the relaxed atmosphere of the Store and the island as a whole.”

This is the first time that Sarte, well known for her sophisticated and elegant resortwear line has ventured into uniform designing. “I’ve always wanted to explore the uniform production side of my fashion design business. So when I was given the opportunity to design the Globe Store uniforms, I immediately grabbed it. The Store being based in Boracay was also a big plus because of my resortwear design experience,” Sarte said.

Sarte’s resortwear line already has a huge following among local and international fashion icons and celebrities and is even carried by leading department stores and boutiques, which includes a store in Mallorca, Spain.

Globe Boracay Store staff in their uniforms designed by Charina Sarte.

According to Globe Retail Transformation and Management Head Joe Caliro, the uniforms of the Globe Boracay retail staff were a big help in creating a friendly and cozy atmosphere among locals and tourists visiting and transacting with the Store.

“Since the Store is located in Boracay, one of the best island destinations in the world, customers in their beachwear or swimwear can come in without feeling intimidated since the people they’re dealing with are dressed almost the same way. This establishes quick connection and rapport among customers and our staff, which is part and parcel of our thrust on superior customer experience,” Caliro said.

The Globe Store is located at D’Mall in Station 2 in Boracay and is a one-stop telecommunications shop offering top-of-the-line gadgets and accessories, as well as superior customer service and after-sales support. Like the other Globe concept stores, the Boracay Store offers live demo units of the latest smartphones that customers can try. Customers are also able to do various transactions in the Store such as account opening, account management, payments, top ups, and GCASH transactions.

The Store also has a self-help area for customers who want immediate answers or who need a copy of their billing statements. In addition, friendly and courteous store retail specialists are on-hand from 10am to 7pm to serve customers, provide consultations, and answer product or technical-related queries.