Globe Telecom bags three nominations at Asia Communications Awards

Globe Telecom garnered three nominations at the Asia Communications Awards in two categories namely the Best Brand Campaign and Best Customer Service Initiative.

This is the first time that Globe is entering the Asian Communications Awards competition, which gives recognition to achievements of Asian telecommunications companies and the individuals responsible for the innovations, achievements and new services that build the industry.

The leading telecommunications firm got two nominations in the Best Brand Campaign category, a recognition given to the organization that has been most effective in creating a compelling brand for its products or services in one or more branches of the media.

“Globe Gets Me” campaign, a three-themed advertisement intended to convey the Globe brand essence of doing things ‘Your Way’--  showing how Globe gives diversity to every subscriber with its customized plans and services-- was nominated in the Best Brand Campaign category.

Separately, Tatoo Broadband’s “Marked For Greatness” campaign, was also nominated in the same category. The campaign encapsulates Tattoo’s   improved services as it addresses the youth passion for freedom and individuality. The winner in this category should have achieved significant improvement in brand awareness and positive impact on market share, valuation or bottom line.

“We are proud of being nominated and chosen among the best in Asia. Our branding campaigns represent our strength as a marketing and communications company that truly connects to our customers. This affirms our core value of making great things possible for our customers,” said Yoly Crisanto, head of Globe Telecom Corporate Communications.

Globe Telecom’s Customer Service Innovation on Social Media has also been nominated in the Best Customer Service Initiative category, which will be given to the entry with a well-designed and successfully implemented customer care strategy. The winner in this category should have produced tangible and quantifiable results measured in terms of financial results or quantifiable improvements in customer experience.