Leo
Velasco, a professional special effects make-up artist for film and television,
recently won Globe Telecom’s ImaginART, a unique art competition for exhibition
proposal.
Besting
55 other entries, Velasco, 25, bagged P500,000 in prize money and up to P500,000
in exhibition grant.
Simply titled “I…”, Velasco’s art proposal is an exploration on the impact of journey on self-formation. The subjects themselves are travelers, who have journeyed through many countries and are living witnesses to the disparity in cultural practices, beliefs, traditions and norms. The subjects are members of Couchsurfing.org, an online community that brings together
travelers from all over the globe through the shared experience of hosting and
meet-ups and encourages cross-cultural immersion.
“ImaginART is a very unique art competition and it is only fitting that a very distinct art concept is the first winner of the annual contest. We believe the finished artwork will inspire future exploration and innovation which the company encourages strongly,” said Yoly Crisanto, Globe head of Corporate Communications.
Through
body painting, the artwork seeks to document the personal experiences of each
traveler as it also seeks to express how these experiences shaped and changed
their identity.
Pointing out that people in various cultures mark their bodies with signs of individuality, social status and cultural identity, Velasco explained he opted to use body painting as the primary method of expression of the experiences and personal changes that each traveler underwent because of its temporary nature.
“Like
permanent tattoos, body painting is obviously temporary which only properly
reflects the ever-changing state of one’s identity. The images which I will
create and paint on their bodies will serve as juxtaposed representations of
personal experiences, reflections and recollections of the traveler, “he said.
Because
of the temporary nature of body painting, Velasco will be capturing the
transient art in digital still photography. “I also want to capture the
identity of the subject in its present state before the person undergoes yet another
personal transformation,” he said.
The photos will be printed on duratrans or light boxes, which will be encased in shaped-acrylic glass capsules. “For me, the acrylic glass capsules metaphorically represent the human body as the corporeal embodiment of identity and would also represent images of travel such as trolley, backpack, suitcase and airplane,” he said.
Velasco
emphasized that the finished artwork is not merely a themed showcase, it is
also a practice of discovery. “Just as each participant traveled and journeyed
to define their personhood, I too will undergo the same process of
transformation and transfiguration as I work on each layer of the artwork in
order to present an accurate depiction of the backpackers’ experiences,” he
added.
Prior to
winning the art competition, Velasco has worked for major television networks
in the country doing local fantasy television series and firms. Velasco, 25, took up Fine Art at the University of
the Philippines.
Velasco’s artwork will be displayed at The
Globe Art Gallery starting September 17 up to April next year and will be installed
by the Ayala Museum, with the artist.
ImaginART, which was launched in May this year, generated strong support from the local art community as a total of 55 exhibition proposals were submitted as entries. Themed this year as “A Journey Through A Wonderful World”, the exhibition aims to transport the viewers into a world of boundless possibility.
PHOTO CAPTION: Film and television make-up artist Leo Velasco (second from right) was recently adjudged the winner of Globe Telecom’s ImaginART competition. Velasco bagged up to P 1 million in prize money and exhibition grant. In addition, his artwork will be displayed at The Globe Tower, the telecommunication company’s new corporate headquarters in Bonifacio Global City. With him in photo are glass sculptor Ramon Orlina (second from left), who headed the panel of judges, Globe Head of Corporate Communications Yoly Crisanto (utmost right) and Ayala Museum Director Mariles Gustilo (utmost left).